Narrative short-form
A personal reflection can disappear as soon as it sounds like a monologue. Visual progression and atmosphere turn the thought into a short story with a beginning, tension and landing.
conversionfunnels.ai
Web · funnels · video editing · app development
One creative direction · web, funnels, video editing and app development
You should not have to manage four people to launch one idea.
I take the project from first message to live delivery so the page, product, edit, motion and CTA feel like the same decision. One creative lead. Fewer handoffs. More time for the work only you can do.
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Creative lead from first brief to live delivery.
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Live web and object pieces.
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Selected video and motion pieces.
Selected work
Proof that every piece can belong to the same idea.
Each case shows a different part of the same job: understand the offer, choose the message, build the right surface and get it live without losing the thread.
Sensitive offer · healing funnel
El Segundo Cuerpo
The challenge was not simply to make it beautiful. It was to make an unfamiliar energy service understandable, bookable and legally careful without flattening the human voice. Positioning, copy, bilingual flow, booking and public delivery became one funnel.
Event landing · decision clarity
R'SAME Cancun
A dense in-person training needed to become a decision page, not a brochure. I organized the information around real questions, dates, trust and action so the reader could understand the offer without getting lost.
Creative portfolio · art direction
Archivo Atralla
An artist portfolio could not look like another template. I built the experience around atmosphere, pacing and reveal so the interface behaves like an extension of the work instead of a container around it.
Information architecture · campaign page
Full Concept Cancun
The same complex course information needed a quieter route. The solution was hierarchy: reduce the noise, preserve the depth and make the page easy to understand and share.
Object · branded utility
Multi-clock
A small utility built as a branded object: three relevant time zones, immediate local context and no decorative excess. Even a functional detail can feel owned.
Why one direction
One contract helps. One direction is what protects the idea.
When web, copy, video and CTA are separated, you become the person translating the project between specialists. Decisions repeat, tone drifts and delivery slows. I keep one brief, one criterion and one line of responsibility from idea to live asset.
The page makes the decision clear.
Complexity becomes hierarchy, trust and one obvious next step.
The video earns and directs attention.
Cuts, pacing and support visuals keep the message alive until the point that matters.
Motion makes it recognizable.
Type, maps, transitions and small systems create memory, not decoration.
The system gets it live.
URLs, embeds, CTAs, responsive behavior and delivery are resolved, not returned as loose ends.
Video and motion
Attention is only useful if the idea arrives before the viewer leaves.
Different formats, same job: find the moment that matters, remove what dilutes it and build the path towards action.
Interview · retention
Long-form storytelling
The raw material had emotion, but length, pauses and repetition could bury it. I shaped the conversation without flattening it, using cuts, support visuals and silence to carry the viewer to the moment that matters.
The risk
The story could disappear inside its own duration.
The decision
Build rhythm without making the person sound manufactured.
Deadline-driven event edit
The event started in one hour. The edit had to compress context, create urgency and close with a clear action without feeling improvised.
Text-led campaign motion
Dates and logistics were the message. Hierarchy, timing and the floating WhatsApp CTA turned information into a piece that could be understood at scrolling speed.
Animated campaign map
A video call needed to open a destination. The custom map sequence made the move to Cancun visible, memorable and large enough to feel like a campaign.
Objects and useful details
Even the useful parts should feel authored.
The multi-clock solves one coordination problem in seconds and still belongs to the same visual system. Small utility, clear identity.
Product and app development
Some ideas do not end at the landing page.
If your project needs its own app, I can keep the same direction through the product: define the workflow, design the interface and deliver a working application without adding another team for you to coordinate. Markr is the proof.